Chery’s MoJia robot has made new progress in product sales: it is now available for sale to consumers on JD.com, and its official self-operated flagship store has also been launched.
Note: “C-end” refers to the consumer end, that is, the people who ultimately use the product or service.
Sources familiar with the matter revealed that Chery’s MoJia robot is currently planning its offline channels. “We are recruiting merchants, and the targets are not only car dealers, but also those with upstream and downstream capabilities.”
Currently, Chery has launched two robot products: a bionic humanoid robot priced at 285,800 yuan and a robot dog priced at 15,800 yuan.
The product page shows that the humanoid robot supports six core technologies: dual-handed collaborative operation, autonomous door opening, ±5cm precise navigation, VR remote control, multi-expression head, and visual-tactile dexterous hands. The robot dog supports four core technologies: touch response, millisecond response, self-balancing, and autonomous following.
Earlier this year, Moji Robotics held a dealer recruitment conference in China and signed agreements with over 300 distributors. It is understood that Moji will focus on six core products this year and complete the construction of its first batch of channel networks in China. To lower the barriers to entry, it has also launched sales models that allow for sales, leasing, and installment payments; introduced the Chery Huayin financial system for financial support; and constructed a three-in-one channel model of ” exclusive stores + car 4S stores + supermarket experience stores“.
According to the previous plan, Mojia Robotics has formulated a three-step application roadmap: the first phase focuses on the car sales scenario; the second phase extends to high-frequency human-computer interaction fields such as retail supermarkets and government services; and the third phase targets the home scenario to achieve the popularization of service robots.
In January 2025, Chery established Anhui Mojia Intelligent Robotics Technology Co., Ltd., entering the robotics field. Mojia humanoid robots possess multimodal environmental perception, autonomous walking planning, dexterous manipulation, and professional domain question-and-answer capabilities based on large models, and can be used in scenarios such as car sales consultation, shopping mall guidance, and entertainment performances.
The robot is 167cm tall and weighs 65kg. It has 41 degrees of freedom, with 12 degrees of freedom in one hand. Its maximum walking speed is 1m/s, and its maximum joint torque is 512N・m. The battery capacity is 0.7kwh, and the battery life is 2 hours. In terms of hardware, it is equipped with 3D LiDAR, 2 depth cameras, 1 panoramic camera, 4 ultrasonic radars, and 1 6-microphone array.
In addition, Chery’s MoJia robot has deployed the DeepSeek model to the robot cloud platform, enabling more personalized and flexible interaction.
